In Store Campaign

We could pretend that we’re not just really big kids with expensive toys, but come on… Star Wars and Lego?! What’s not to get excited about. As one of the first games to feature on the widely anticipated Nintendo 3DS handheld console, Lego Star Wars III: The Clone Wars is a pretty big deal. Having already worked on Star Wars: The Force Unleashed II – this was our second opportunity to work on the LucasArts account.

The brief was to create in-store point of sale and promotional merchandise that would appeal to fellow fanboys and kids alike. The campaign saw our point of sale collateral being deployed Europe-wide, with our personal favourite, the Stormtrooper t-shirt, in use globally.

Point of Sale Campaign

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Colouring Sheet

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Exclusive T-Shirts

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