Moshi Monsters is a social networking online game and virtual pet site targeted at children aged 7 to 12 and supposedly played by one in three British children. Moshi Monsters: Moshling Zoo on Nintendo DS offers a fresh take on the Moshi universe, including new content and a new way to interact with the characters. Our point of sale campaign captured the essence of the Moshi Monsters universe with several quirky executions, focussing on the fun and friendly characters from the game.
Moshling Zoo fought off competition from titles including Call of Duty: Modern Warfare 3, Cars 2 and Super Mario Bros to take the number one position in the Nintendo DS top 40 (full price) listing. The game also made number seven in the top 40 all formats chart (w/e 12.11.11), outselling titles including Batman Arkham City, Forza 4, Pro Evolution Soccer 2012 and Lego: Pirates of the Caribbean.
