We were delighted to be involved in the biggest entertainment launch the world has ever seen. 8th November 2011 saw the highly anticipated Call of Duty: Modern Warfare 3 launching worldwide. The team at Studio Diva saw 9 months work culminate in the Europe-wide launch of the blockbuster franchise. With queues around the block at the UK retail launches at HMV & GAME’s flagship
stores on Oxford Street, the crowds were treated to abseiling soldiers, a fully branded store experience complete with camo netting and sandbags and a midnight countdown video in which the store was targeted by an Apache helicopter and blown to smithereens. Our midnight countdown video also went out live across Europe.
