An innovative new concept, Skylanders is the ultimate crossover between toys and gaming. Given our heritage with the original Spyro games, we were really excited to work on the latest incarnation of the little purple dragon. The challenge was to present the figure and portal packs in an exciting and engaging way despite the traditional limitations of the gaming retail space.
Using interactive kiosks and intelligent display formats we were able to capture the essence of this new IP. Skylanders is outperforming sales expectations in the weeks after launch and some of the characters have now become so sought after that they are changing hands for up to $70 on eBay.
